Sunday, October 3, 2010

Chapter 13

Lutz p.292


#2: 
    The four questions, according to Lutz, that help people spot the doublespeak are: "Who is saying to whom, with what condition and circumstance, with what intent, ans with what result?" Asking those question would help us under what the author was really trying to said. Whether the speaker was try to hide some information or use irony.

#3:
    The term that Lutz use to describe the forth kinds of double speak is "inflated language".  Example: Chrysler "initiates a career alternative enhancement program"  which mean laying off workers.

First kind of double speak is "euphemism" which use positive word to avoid harsh reality.
Ex: "passed away" instead of dead.

Second kind of double speak is "jargon."  Professional language which make simple seems complex. Ex: "organoleptic analysis" for smelling

Third kind of double speak is "gobbledygook" or "bureaucratese" which overwhelming the audience with words
Ex: " It is a tricky problem to find the particular calibration in timing that would be appropriate to stem the acceleration in risk premiums creating be falling income without  prematurely aborting the decline in the inflation-generated risk premium."

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